Monday, 17 November 2014

Nexus 6 won’t be immune to carrier branding

If it weren’t for that big Nexus logo down the back, would you be able to recognize a Nexus phone these days? While the Nexus 6 may be an impressive piece of hardware, it’s strayed quite a bit from the example set by the Nexus 5 and Nexus 4 before it. That means things like higher pricing across the board, whether off-contract or subsidized, and if the Lollipop rollout we’ve been seeing get underway is any indication, we may no longer be able to count on Nexus phones being first in line for Android updates in the future, too. But at least you can count on Nexus phones being clean and unadorned, resistant to carrier meddling, right? Maybe not, as AT&T reveals that its Nexus 6 will sport the carrier’s logo around back.
While AT&T’s consumer page for the Nexus 6 doesn’t fully reveal the handset’s back, an entry on the carrier’s business site depicts the phone from additional angles, and shows an AT&T logo down below the Nexus name.
To be fair, this is hardly the first time we’ve seen carriers get their name on a Nexus phone – certainly, Verizon and Sprint did as much with the Galaxy Nexus – but in recent years Nexus models had resisted such tampering, and when the Nexus 5 arrived at Sprint last fall, it did so without plastering Sprint branding all over the model.
We haven’t yet spotted the Nexus 6 as it will arrive at Verizon, but if AT&T’s doing it, we wouldn’t be surprised to see other carriers also lining up to stamp the phone with their own branding.
Source: AT&T
Via: Android Polic
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