Sony's IFA event sheds light on its new product lineup.

Late last month, word got out about Sony’s schedule for its IFA announcements, revealing plans for a press conference on September 3. But while sometimes an invitation will take the opportunity to give us a little tease of what news to expect, all we knew about Sony’s shindig was the time and date. Would we be left to speculate on our own about what might new products might be taking the spotlight? Maybe not, as now an image of a Sony IFA press invite has surfaced, and it seems to confirm some of our expectations.

Now, we’re not sure we’re already seeing any newproducts, or anything like that – the phone in the image above, for example, sure appears to be the already-released Xperia Z2. But maybe we can read something into the product families that are being highlighted.

Namely, Sony could have news of upcoming smartphones, as well as new QX lens-style cameras; both are product types we already talked about being announced at IFA, and this only adds fuel to those rumors. Specifically, we’re wondering if Sony will take the lid off that Xperia Z3 it seems to have been cooking up (and maybe a Z3 Compact, too), as well as maybe that QX30 camera accessory with the 30x optical zoom. And how should we be interpreting the apparent absence of any tablethere? We’ll be on the ground in Berlin next month, all ready to find out and bring you the news.

Source: Sony
Via: Xperia Blog