Samsung is not the only giant planning major changes in its smartphone business for 2015. Despite seeing and hearing rumors of an Xperia Z4 and Z4 Ultra for early next year — after the announcement of the Xperia Z3 raised a lot of eyebrows — Sony is also planning some major changes as far as its mobile division is concerned.
Sales of Sony smartphones aren’t exactly up to expectations (the company has revised sales targetsmore than once), and the Japanese manufacturer has constantly lost ground on the market to competitors like Apple and Samsung. As a direct effect, Sony is fine with losing as much as 30 percent of smartphone sales, as long as the division will start generating profits. “We’re not aiming for size or market share but better profits“, said Hiroki Totoki, head of Sony’ mobile division.
Instead, Sony will focus on more profitable segments, like its image sensor or gaming division. Whether this means that we’ll see fewer Sony smartphones in the next period, or this means the end of the smartphone division is yet unknown. The new three-year electronics business plan however emphasises on segments which don’t include the mobile division.