Though many of us argue that Pebble tends to make better smartwatches than Samsung, the Korean company’s marketing prowess is doing its thing again. Thanks to Samsung’s incredible marketing of their smartwatches (by means of celebrity endorsement and otherwise), the company has reportedly sold 500,000 wrist-wearables in the first quarter of 2014.
The half-million figure seems even larger when last year’s numbers come into play — over the course of the entire year, Samsung only sold about 1,000,000 smartwatches. This year, they are already on track to sell a handsome 2,000,000, though the playing field will be certain to change once we start seeing new competitors pop up throughout the year.
One of the fiercest competitors in the pipeline will likely be Google’s shot at the market, Android Wear. Both LG and Motorola have upcoming products to compete with Samsung, but it is unclear at this point who will emerge victorious when it comes down to sales. The other weird point is that Samsung itself is enlisted as a partner for Android Wear, so perhaps the company will reap the benefits of both Google’s platform and their own Tizen.
For now, though, Pebble, Qualcomm, Sony, and others in the market (can’t forget the Neptune Pine!) have been clearly outdone. Here’s hoping for a good year for smartwatches.
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