As swatch an international watch makers have a ever so popular watch known as iSwatch which sounds similar to the Cupertino's very awaited and popular wearable which is dubbed to be named as an iWatch it may not be named it full story here : http://mobile.bloomberg.com/news/2014-05-04/swatch-objects-to-authorities-over-apple-s-use-of-iwatch-label.html
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